56% said that when they see an ad on the side of a truck, they perceive the company to be a successful one.
67% said they believe the advertised product is bought and used by their neighbors
TruckSide advertising, is pointing to the results of a new independent study as evidence of the effectiveness of the medium.
The benchmark study, conducted by National Family Opinion for the market research firm known as The Singer Group, reveals that TruckSide advertising campaign implemented for computer marketer PeoplePC created a 30% increase in awareness within the test market.
